Ali Haider is a graphic designer turned fashion innovator known for his bold and artistic clothing designs. A graduate of OCAD University in Canada, Haider blends his graphic design background with his passion for fashion. His work has been showcased at New York and Paris Fashion Weeks, and featured in VOGUE and L’OFFICIEL. His designs, known for vibrant colors, intricate details, and sculptural shapes, are considered "wearable art."

Haider’s fashion philosophy emphasizes self-expression and individuality, aiming to empower people to experiment with their style and challenge traditional fashion norms. He has launched his Pakistani brand and is opening a custom bridal wear studio in Toronto, Canada. His collection reimagines traditional eastern wear with modern, high-fashion elements, celebrating local craftsmanship while reflecting Haider’s visionary style. This new chapter combines his international success with a connection to his heritage, contributing to Pakistan’s evolving fashion scene.